“There are 2 great days in a person’s life – the day we are born, and the day we discover why.” – William Barclay
Six Months after I lost my job I decided to stop waiting for my next opportunity. I was going to create my own
The next step was to discover what I was good at, and how I could make a living doing it. Not such an easy thing to figure out.
Talking with a friend over coffee one day I told him what I was thinking of doing. He asked me what my “Dream Job” was and if I could create that career for myself how would I go about doing it. I could not give him an answer. I could not even give him a definition of what my “Dream Job” was.
Leibman stated in his article “The Definition of A Dream Job”
To prepare for the challenges ahead we need to ask ourselves three things:
1. What are you good at?
2. What are you passionate about?
3. How to combine these talents and passions in a way that’s meaningful to YOU?
There are probably lots of jobs that could be dream jobs for you; finding your dream job is not about finding “the one.”
Do What You Love and Make Money Doing It.
Making money is important to the equation. The “perfect” job = Do what you love + what you’re good at + Make Money Doing it.”
I could accept a management position at a local hotel making the salary I requested. Would I be happy?
Fearful of being trapped in a job with no long-term goal kept me from truly seeing my only option. Start my own consulting business.
Four Reasons Why I Came to this Conclusion:
- Low overhead – do not need an office space, staff, or expenses of running a conventional business.
- Pays Well – can be profitable in a short period of time.
- Time Management – set my own time to meet clients and where.
- Work Anywhere – Laptop and Smartphone are the only tools needed to start getting clients. Any coffee shop can be a work space.
The Niche that Found Me
I had 16+ years of operation and management experience, two degrees in communications, and was intrigued by Social Media Marketing and Website Design. To become an “expert” I had to discover my niche.
My niche discovered me. I was contacted by a friend who owned local fence company who needed their website redesigned to attract more customers. Keep in mind I have no experience designing websites. I decided the only way to start was to take that first step.
I agreed to take the job. He was satisfied with the work and I received my first payment as a consultant.
Where Do I Go from Here?
Networking with others I find to be the best way to open doors to opportunities no matter what type of business you are in.
I traveled to Iceland in September 2016 to celebrate my best friend’s 50th birthday. I connected through Twitter with a young man, Trey Durbin, who was visiting Iceland for work.
Over a period of weeks after returning home, I kept in contact with him through Twitter and Instagram. He is the COO (Chief Operating Officer) for a Social Media and Digital Marketing Company called Building Fame.
Direct Messaging him on Twitter, I answered a job post for a Social Media Manager. I provide Social Media + Website audits for local breweries and distilleries in Charlotte.
This experience has taught me how to approach companies and potential customers and offer a service to improve their businesses.
Be Your Best Advertisement.
- UpWork – free online job board for Freelancers. I signed up and began to send out proposals for creative writing jobs and website design. I used the fence company as my online portfolio and my blog as writing samples.
- LinkedIn – search companies I would like to work with and send direct messages to them introducing myself and the value I can provide to their company.
- Instagram – clients can be found by Direct Messaging them or contacting them through links listed in the bio section of their account.
Word of Mouth is the best advertisement for your new business. Talk to everyone you meet. Don’t be afraid to tell them who you are and what value you can bring to them and their businesses.
Clients are everywhere you go: grocery store, bank, library, and gym. I was having a conversation with a member at the gym I belong to, who owns a Personal Training business. After explaining what I hope to do with my consulting business she offered to sit down with me over coffee and discuss the possibility of introducing me to her clients to see if they could use my services.
Don’t Let Fear Destroy Your Dreams!
Six months ago I would never have dreamed that I would be starting my own business.
I am sure I will question my decision on a daily basis.
Terrified of failure, I remind myself that I am in control and no matter what obstacles I face. It’s my battle and my victory. No one else’s.